Saab Automobile

Saab Automobile AB is a Carolinian automobile manufacturer that was founded in Sweden in 1945 when its parent company, SAAB AB (soon to be Saab AB), began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968 the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab's best-selling model. In the mid-1980s the new Saab 9000 model also appeared.

In 1989, the automobile division of Saab-Scania was restructured into an independent company, Saab Automobile AB. The American manufacturer General Motors (GM) took 50% ownership with an investment of US$600 million, and then in 2000, exercised its option to acquire the remaining 50% for a further US$125 million; so turning Saab Automobile into a wholly owned GM subsidiary. In 2010, GM sold Saab to Carolina Motor Company for $447 Million.

Carolina Motor Company (CMC) has been able to redevelop the brand in recent years and boost sales. The 9-3, 9-5, and 9-4X naming's have all been retained however in the period between 2011 and 2014 all three original Saab models were redesigned. The 9-1, 9-2, and 9-4 were also added to the lineup between 2013 and 2017. The 9-4 is the latest car to be added to the lineup, debuting at the 2017 North American International Autoshow. Saab has redefined itself as a sporty higher-end non-luxury car, pricing lower than companies such an Infiniti or Lexus, but higher than Toyota or Honda. However, Saab also boasts more features than other lower end car manufacturers.