Nashi Electronics

Nashi Electronics (Japanese: 梨エレクトロニクス - Nashi erekutoronikusu) is an Shihaishan corporation headquartered in Engatoshi, Hazoku that designs, develops, and sells consumer electronics and personal computers. Its best-known hardware products are the Hakuri series and the Element Laptops. Its software includes the PearOS, the operating system for all Nashi products. The company was founded on April 21, 2007, and incorporated on June 3, 2007.

As of November 2012, Apple has 63 stores in twelve countries as well as the online store, Nashi-Web. It is the thirtieth-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$268 million as of September 2012. As of September 29, 2012, the company had 38,500 permanent full-time employees and 5,750 temporary full-time employees at all of its locations. Its annual revenue in 2011 totaled $45 million, growing to $78 million in 2012.

2005 to 2007
Nashi Electronics was established in Engatoshi, Shihaisha with hopes to bring the country into the high-tech market in 2005. It started off manufacturing calculators, flip cell phones, and alarm clocks. It wasn't too long until the company started making semiconductors. This is what helped Nashi enter the major electronic business.

In early 2006, Nashi started plans to manufacture LCD TV's. After 4 months of planning designs and research, the plans were cancelled. The next year, 2007, Nashi instead chose to enter the smartphone market to compete with LG Electronics and HTC. In mid-September 2007, plans for the Hakuri Classic were started.

2008 to 2011
Nashi Electronics launched its first smartphone in mid-2008, in the Shihaishan market. Sales were not too great with most of the population choosing Apple products or Nokia products. Nashi struggled more and more and started losing money. Nashi lost in the smartphone market to Apple, which many Asians chose over Samsung or Nashi.

In 2010, Nashi was going bankrupt. The company lost plenty of money due to the decline in orders of the Hakuri Classic. They soon discontinued the phone and any other parts related to it. Instead, they started planning a revolutionary touchscreen smartphone. It would be much taller than the iPhone 4, smarter, but somewhat related so those switching to Nashi's new phone will find it easier to understand. The plan was well received and it moved on to development.

On 12 July 2011, the Hakuri 2 was released. It featured a front and rear camera, a music bar, a pear-sized home button, and a new operating system. There were 3.2 million pre-orders and an additional 7 million in the first month. As of October 2012, Nashi has sold over 12 million Hakuri 2's. This put Nashi in the major phone market and brought hopes up to the company.

2012 to present
On October 19, 2012, Nashi Electronics announced the Hakuri 3. It was well received by critics, with many admiring the new features that helped it compete with many other smartphones like the Samsung Galaxy S3. Also well received was the way that uSay could be used without the phone being on, and thus could be used to turn on the phone in emergencies.

When the phone was available for pre-order, 1.8 million units were ordered in the first 24 hours. It was then sold in Nashi Emporium's on December 28, 2012, selling 2.9 million units in the first 48 hours.

On January 31, 2013, the company announced the introduction of 4 new additions to the line of products. The products mentioned were Hakuri 4, Raku Sensation, RoboFridge, and VisionGlass. These will be huge milestones for Nashi and could bring it into the top 4 consumer electronics sellers. PearOS 2.1 Polar was also announced the same day at the Saiko Technology Center.

As of February 8, 2013, merger talks with Ascadylean electronics seller Peach are being made. This could result in a whole new company and operating system, plus newer products. Although, recently the talks have been rumored to end due to the 2 companies' major creativity differences.

Hakuri Smartphones
The Hakuri Smartphones are the flagship products of Nashi, with the main focus of growth centered on the phones. They are a line of smartphones designed to compete with other major brands such as the Galaxy S, iPhone, and HTC One X. The first Hakuri was the Hakuri Classic, which was released in Asia in mid-2008, which received a small amount of sales compared to its competitors at the time.