User:EastwoodTillis475

My trade show exhibit experience began young across the dining room table. My dad, Joseph LoCascio, would come home each night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where he worked as graphic artist.

If the projects he worked on were completed he'd take your family into New york city and show us the results of his artistic handiwork, which regularly included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and different displays at the Nyc Stock market and the World Trade Center. Many other Sell Gold Irvine CA of his would be on display at industry events at the Ny Coliseum, Waldorf Astoria, or the newest York Hilton.

My admiration for my father's artistic talents started when I would be invited to join him for his local freelance work on weekends. I'd help him load the car with his art supplies and watch in amazement as that he laid out and hand-lettered a bank's new window sign in gold leaf, or a company's name on a truck door, or perhaps a new sign for a local church.

The exhibit building business was cyclical, and there were instances when work was scarce plus some shop workers must be laid off for some weeks. Other times there is too much work, Cash For Gold Irvine CA which needed hiring more individuals and working overtime and weekends to complete exhibits.

My possiblity to work with my dad at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time work schedule, including weekends, to complete multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited never to only be making $1. 50 one hour at the age of 14, but also to get to use my father and commence learning the exhibit building business from the ground up. Could work that first weekend - and others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping a floor, carefully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I needed to spend my career. During high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, including Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

An important career transition came when ECI won the newest Olivetti Underwood account and needed an account executive to control their multiple product exhibits for a lot more than 40 industry events per year. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New York City.

At 22, I was enjoying a dream job, learning the the inner workings of being an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, which can be today an integral part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me, it absolutely was unreasonable to work in and travel to Brooklyn when i still enjoyed living an very nearly carefree and independent lifestyle inside my parents' home in Bergenfield, Nj-new jersey, where I grew up. But if moving out for a job was a necessity, I thought moving to California could be a better choice.

By having an eye for adventure, travel, and an urge to start out fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco bay area. I was hired after having a great interview. I had contracted Stewart Sauter often in the past to setup and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I might work for. My job was supervising the setup, servicing, and dismantling of exhibits provided for Stewart Sauter from exhibit houses from throughout the country.

My tenure in San francisco was short-lived, however, because while creating exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He wound up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the possibility to jump from the vendor side of the business to the client side was a dream I had developed as i watched the complete staff at Exhibit Craft organize and clean up the shop in preparation for starters of its client's visits. One day I said to myself, "Someday I want to function as the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to exhibit just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for around 60 visitors. If the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts comprehended early on that in reality a pc was just a machine and that it was the power of its various software applications that made the most sense to booth visitors. In the frequently cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and often esoteric information required total get a grip on of the exhibit environment.

Annually later I accepted work with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade Shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Services and products, and Computer Peripheral business units. Right after arriving, Memorex decided to launch new audiotape products and I began working on their introduction at the Consumer electronics Show in Chicago.

The online marketing strategy for this crucial first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then on the market. We needed to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which at the time dominated the worldwide audiotape market.