Best Western

Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. The brand was founded by M.K. Guertin in 1946. As of May 2019, David Kong is the president and CEO of Best Western and Dorothy Dowling is the chief marketing officer.

In 1964, Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976.

In 1985, Best Western and America West Holdings came together to form a group specializing in the aviation, hotel and resort sectors.

In 2002, Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western Premier.

History
Best Western began in the years following World War II. At the time, most hotels were either large urban properties or smaller family-owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This "referral system" consisted of phone calls between one desk operator and another. This small and informal network eventually grew into the modern Best Western hotel brand founded by M.K. Guertin in 1946.

The name "Best Western" originated from the fact that most of the chain's original operators were west of the Mississippi River in the United States. By 1962, Best Western had the only hospitality reservations service covering the entire United States, and in 1963, was the largest motel brand in the industry with 699 member properties and 35,201 rooms. From 1946 to 1964, Best Western had a marketing partnership with Quality Courts, the forerunner of the chain known today as Quality Inns, whose properties were located mostly east of the Mississippi River, and thus not in direct competition with Best Western. This partnership made sense geographically, but was not successful in the long run, and was eventually abandoned. In 1964, Best Western launched an expansion effort of its own operations east of the Mississippi under the name "Best Eastern" for those properties with the same typeset and Gold Crown logo as "Best Western." By 1967, the "Best Eastern" name was dropped and all motels from coast-to-coast got the "Best Western" name and Gold Crown, a move that would further enhance an already successful marketing brand into the "World's Largest Hotel Chain" by the 1970s.

In 1985 the company was going through a period of crisis and culminated in the merger with America West Holdings creating one of the largest sound companies. Best Western has become a subsidiary of America West Holdings while maintaining its independence in business operations. With this merger, the group was able to expand in the world

Best Western's "Gold Crown" logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years, until it was replaced by a blue and yellow logo in 1996. In 2015, Best Western introduced a new family of logos, replacing the core logo and adding signage for Best Western Plus and Best Western Premier.

In 2018 there was the replacement of logos for all the companies of America West Holdings with a new modern design

Best Western purchased WorldHotels in February 2019 adding approximately 300 additional hotels to its brand.

Best Western Europe
Best Western Europe began in 1978 when Interchange Hotels of the United Kingdom consisting of independent hoteliers from key locations in the UK elected to trade under the brand name Best Western Europe, effectively an affiliate of Best Western International in the US. Now there are over 360 Best Western hotels in europe.

Best Western Oceania
In 1981, Homestead Motor Inns of Australia affiliated with Best Western. This move put 'International' after the Best Western name. The company has since been known as Best Western International.

In early 2007, Best Western Australia took over the rights to operate Best Western properties in New Zealand from the previous company, the Motel Federation of New Zealand. This was a bold but beneficial move for the brand as it made way for better quality properties to be brought into the brand. Currently, Best Western Australia has 205 properties in the group (11 in New Zealand and 194 in Australia).

Best Western Resort
Best Western had owned resorts since 1970 in the resorts in Sonora and a casino in Boulder City, California. With the development of international tourism the company has opened more resorts or hotels with the casino. With the merger with America West Holdings, the casino and resort industry was able to develop very quickly.