Biloxi Motor Works

Biloxi Motor Works, also known as BMW or by its French name Biloxi Moteur Fonctionne is a Carolinian automobile company based in New Orleans, Louisiana. Biloxi Motor Works is a wholly owned subsidiary of the Germany based BMW Group. The subsidiary is responsible for selling BMW, Mini, and Rolls Royce brand cars in Acadia, Canada, Carolina, Lower Columbia, Marquette, Mexico, Poemia, and the United States. While the company is still incorporated as Biloxi Motor Works, it often acts under the BMW marquee, using the BMW acronym and logo in official documents, advertisements, and in common language.

Biloxi Motor Works was founded on May 19, 1928 in Biloxi, Mississippi. The company manufactured small Pickup trucks and in one year was able to export and sell them to areas in Southern Alabama, Southern Mississippi, and Eastern Louisiana. As the Great Depression did not impact rural areas to the extent it did urban areas, Biloxi was able to continue selling trucks, albeit at a slower rate. The company faced greater competition from both foreign and domestic companies leading up to World War II, and slowly began to develop smaller sports cars to be exported across Carolina and to the United States. In the 1970's, Biloxi faced major competition from new foreign companies such as Mercedes-Benz, BMW, and Toyota. Biloxi filed for bankruptcy on July 19, 1978. BMW, which had been hoping to majorly break into the North American market, decided to buy Biloxi's asset and market BMW cars under the Biloxi marquee. Within two years, BMW phased out Biloxi's old models and put in place their models. BMW eventually began using their acronym and logo in the 1980's, seeing it as more valuable to the company to have a coherent brand.

Biloxi Motor Works is Carolina's second largest car manufacturer by gross sales, behind Carolina Motors but ahead of Rogue Group. Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Biloxi also works closely with Alpina which creates upgraded BMW vehicles under their own Appalachia marquee.